My Writing Process: A Blog Tour

My friend Taylor tagged me to write about my writing process.

Jennifer is doing a blog tour about this, and I’m glad Taylor is passing the baton to me.

When I first started blogging, there wasn’t much thought given to the content on this old blog (which you’ll see if you go back in my archives), but now, I write for a living….so I use a lot of that knowledge here.
So let’s have a little Q&A, shall we?

1. What am I working on?I have some very specific blog goals (that I don’t really want to share, sorry!).  I only recently decided to pay more attention to things like my analytics, my readership, etc….and I set some goals for myself.  While I LOVE to blog to meet people (I’ve met some AMAZING people here!), and to keep memories and share my thoughts….at the end of the day, it’s time consuming….so I think of it as a hobby with an end goal.  For example, one of my goals is to be contacted more by companies who want to partner together.  Well, wouldn’t you know that I was contacted twice this month by companies to hold giveaways and try new products?  Not just random companies (I’ve gotten those for a while) but companies I want to work with based on my interests from the blog.  So, that’s meeting a goal. I think while blogging for fun or to meet people is great, I’m tailoring my content a little based on some goals I have. 

2. How does my work differ from others of its genre?This is tough.  I’m not sure I’ve yet found my “voice” yet.  I’m working on it. I do try and be real and multi-faceted.  I want to be relatively the same person online as I am in person.  In real life, my interests are varied, and so are the topics on the blog.  I don’t want to “hide” a part of me just to fit a niche. 

3. Why do I write what I do?I started writing because I was fascinated with the blogging community and wanted to be a part of it.  That’s still the main driver for writing.  I love getting feedback, sharing exciting things (and having others rejoice with me…even if it’s as silly as a great haircut). I also love the opportunities blogging can give you – like trying new things. I write for lots of reasons – to find new readers (especially doing linkups!), to get something out of my head and onto paper, to share memories.  I think all of those end goals are great. 

4. How does your writing process work?Like I said, I never had a process until I started writing online professionally, and now I apply a lot of that here.  Not ALL of it, because I don’t want this blog to be all for commercial gain, but I know that there are things I can do to help my readers.

First off, some posts are for me.  My Weekend Recap posts are purely for memories’ sake. Those have no real thought behind them, other than trying to put some questions/thoughts at the end to get people to engage with me and leave comments.

Other posts are to try and get new readers, like link-ups or pinnable posts (like recipes etc.).  Those I make a point to try and show my personality and be genuine, so if people like what they see when they find those posts, they will stick around.

Other posts are for search engine optimization.  I do some posts for traffic.  While they are all things I am interested in (like Best Shoes for Zumba or 30 Day Shred Results), they have been optimized for people to search for them and find them.  For example, I could have called the Zumba post anything such as “Shoes for Zumba” or “My Favorite Zumba Shoes” or anything.  But some keyword research showed that the best title was “Best Shoes for Zumba.”  

If you are interested in some SEO stuff, I just suggest doing some keyword research (check out this link for more info) and writing your post focused around that keyword phrase.  Then, doing a few things (like custom search descriptions, photos with Alt tags, etc.- check this for more info) to optimize them.  I also try and get a draft going a few days in advance, so I have time to stew over a post a bit. I try posting daily during the week – which I get into a routine.  Mondays are weekend recaps.  One day a week I like to do a deeper thought post.  I might do something more lighthearted (like fashion, or fun things I’ve found online, etc.), and on Fridays I usually recap my week or do a linkup.  Having a structured approach really helps to blog consistently for me.

So there ya go!  That’s my writing process.  Do you think before you write?  Tell me about it!  And let me know if you have any questions!


  1. YAY! Thanks for participating!

  2. Hey! Loved this post. I’m exactly with you on all those points. Especially #2!! I couldn’t have said it better myself. I didn’t want to necessarily do a “niche”….. because I have lots of “niches”- which is why I titled my blog after my name! lol So that my content and interests would always match my blog name.

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